TOMORROW STARTS NOW
After losing 1-7 against Germany in one of Brasil’s biggest upsets in history, Nike had to say something to lift the spirits of the nation and inspire the next generation of athletes. So instead of licking the wound of the World Cup elimination, we turned the attention to other sports, and the unmatched potential of the country to achieve glory in the 2016 Olympic Games, which were just two years away.
Role Senior Copywriter
Partner Eddy Guimaraes
Directed by Nico Perez Veiga