GET THERE

In a country of 200 million people, it’s hard to find common ground.

Specially when it comes to futebol.

So during the opening of the 2014 World Cup, we brought back the message and voice of the one Brasilian that always brought and always bring all Brasilians together: Ayrton Sena.

Role Senior Copywriter

Partner Eddy Guimaraes

Directed by Ian Ruschell