THE WORLD’S CUP
The World Cup doesn’t belong to FIFA, nor to the brands that sponsor it. It belongs to everyone who loves the game. This was the first global campaign that Coca-Cola ever run for a World Cup. Shot in four different continents, featuring real stories of communities, and bringing them all together in the cradle of football and football’s biggest stage: Maracaná Stadium in Rio de Janeiro.
“One World, One Game”
“Caracal, Romania”
“Manaus, Brasil”
“Ramallah, Palestine”
“Otsuchi, Japan”
Role Copywriter | Wieden & Kennedy
Partner Eddy Guimaraes
Directed by Ivan Zacharias, Nacho Gayan, Kosai Sekine, Joe Cole