BILLBOARDS BY DAY
NEON SIGNS BY NIGHT

2021. Billie Eilish was about to launch 'Happier Than Ever' and Beat Saber had built a custom environment straight out of her new music video.

Instead of making a trailer about it, we invited Billie fans to gather in an abandoned 50s theater in Hollywood and let them play 'Happier Than Ever' on a screen that took up the whole wall.

Outside, we built billboards across major US Cities with a secret. Album artwork by day. But after dark they became huge glowing neon signs, the visual language of Beat Saber lighting up city streets.